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Fundamental #2 – Honor Commitments

Do what you say you’re going to do, when you say you’re going to do it. This includes being on time for work. If a...
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Fundamental #1 – Be a Fanatic About Response Time

Respond to questions and concerns quickly, whether it’s in person, on the phone, or by e-mail. This includes simply acknowledging that we got the question...
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Fundamental #31 – Keep Things Fun

While our passion for excellence is real, remember that the world has bigger problems than the daily challenges that make up our work. Stuff happens....
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Fundamental #30 – Practice the “Human Touch”

Listen for, and pay attention to, the things that make people unique. Use handwritten notes, personal cards, and timely phone calls to acknowledge them. Genuine...
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Fundamental #29 – Take Pride in Our Appearance

Your personal appearance makes a strong statement about the pride you take in your performance. Dress neatly and professionally. The appearance of our work environment...
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Fundamental #28 – Communicate to Be Understood

Know your audience. Write and speak in a way that they can understand. Avoid using internal lingo, acronyms, and industry jargon. Use the simplest possible...
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Fundamental #27 – Deliver an Effortless Experience

Find ways to make working with you and Sentinel easier. Provide simple and complete instructions. When in doubt, do more rather than pushing the work...
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Fundamental #26 – Make a Difference

Be an active part of your community. Give back by contributing your time, effort, and where appropriate, your money, to make your community better. Use...
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Fundamental #25 – Treasure, Protect, and Promote Our Reputation

We’re all responsible for, and benefit from, the Sentinel image and reputation. Consider how your actions affect our collective reputation and be a proud ambassador...
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Fundamental #24 – Be a Mentor

The best way to influence others is through your own example. Walk the talk. Take responsibility, both formally and informally, to coach, guide, teach, and...
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