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Fundamental #28 – Communicate to Be Understood

Know your audience. Write and speak in a way that they can understand. Avoid using internal lingo, acronyms, and industry jargon. Use the simplest possible...
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Fundamental #27 – Deliver an Effortless Experience

Find ways to make working with you and Sentinel easier. Provide simple and complete instructions. When in doubt, do more rather than pushing the work...
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Fundamental #26 – Make a Difference

Be an active part of your community. Give back by contributing your time, effort, and where appropriate, your money, to make your community better. Use...
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Fundamental #25 – Treasure, Protect, and Promote Our Reputation

We’re all responsible for, and benefit from, the Sentinel image and reputation. Consider how your actions affect our collective reputation and be a proud ambassador...
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Fundamental #24 – Be a Mentor

The best way to influence others is through your own example. Walk the talk. Take responsibility, both formally and informally, to coach, guide, teach, and...
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Fundamental #23 – Be Relentless About Improvement

Regularly reevaluate every aspect of your work and our processes to find ways to improve. Don’t be satisfied with the status quo. “Because we’ve always...
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Fundamental #22 – Show Meaningful Appreciation

Recognizing people doing things right is more effective than pointing out when they do things wrong. Regularly extend meaningful acknowledgment and appreciation — in all...
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Fundamental #21 – Speak Straight

Speak honestly in a way that helps to make progress. Say what you mean and mean what you say. Be willing to ask questions, share...
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Fundamental #20 – Listen Generously

Listening is more than simply “not speaking.” Give others your undivided attention. Be present and engaged. Minimize the distractions and let go of the need...
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Fundamental #19 – Embrace Change

What got us here is not the same as what will get us to the next level. Get outside your comfort zone, rather than stubbornly...
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